Saundersfoot Holiday Homes – Privacy Policy

1.Introduction

We are committed to taking the security and privacy of our website very seriously. This Privacy Policy (“the policy”) contains important information about how we will use your data. In this policy, “we”, “us” and “our” refers to Saundersfoot Holiday Homes. We are acting as the ‘data controller’, which means we are responsible for, and control the processing of, your personal data. We ask that you read this Privacy Policy so that you are aware of how and why we are using your data.

2. Personal data we may collect about you

We will obtain personal data such as your name, email address, telephone number and booking information whenever you complete an online form by which you consent to us holding that personal data for the purposes specified on that form. We may also process the information contained in any enquiry or form you submit to us regarding goods and/or services. We may also collect information when you voluntarily provide feedback, complete customer surveys and when you email us or contact us by telephone.

We may collect data about your use of our website and services, for example your Internet protocol (IP) address, geographical location, browser type and version and operating system referral source. We may also collect data about how you use our website, for example, your length of visit, page views and website navigation paths, how many times you visit, timing and pattern of your service use. This information helps us to build a profile of our users. Some of this data will be statistical, which means you will not be identified. Please see our Cookie Policy for more information.

3. How we use your data

We use your personal data for the following purposes:

– Statistical and behavioural analysis

– Marketing (see section 8 below)

– To help us identify you and any accounts you hold with us

– Customising and improving the website and our services to suit your particular

preferences

– Fraud prevention and detection

– Billing and transaction fulfilment

– To comply with any applicable legal and regulatory obligations

– Ensuring the security of our website and services

4. Lawful basis for processing your data

We will use your personal data when there is a lawful basis for doing so. Most commonly, we will use your data for the following purposes:

– to perform any contractual or other obligations that we may have with you

– to comply with legal or regulatory obligations

– where it is necessary to carry out our legitimate interests (or those of a third party), only if it is necessary to do so and is not overridden by your legitimate interests. You have the right to challenge those interests and to request to stop processing your data.

We may also process data for any purpose to which you give consent. You can request to withdraw this consent at any time. For more information on your rights, see Section

We will not hold or send your data outside of the European Economic Area.

5. Disclosure of your data

We may disclose your personal data to the following parties:

– Our agents, suppliers and service providers (e.g., maintenance services and software

providers, providers of web hosting)

– Other companies within our group

– Our business partners in accordance with Section 8

– Insurers and/or professional advisors

– Law enforcement agencies

6. Security of your data

We will take the appropriate security measures and technical and organisational precautions to secure your personal data and prevent loss, misuse or alteration of your data.

Whist we will use reasonable efforts to safeguard your personal data, you acknowledge that the use of the internet is not an entirely secure medium. We cannot guarantee the security or integrity of the data sent over the internet, either to you or from you.

7. Retention of your data

We will not retain personal data that we process for any purpose longer than is reasonably necessary. Unless otherwise agreed, we will, at the end of the retention period, securely destroy or delete your personal data from our records. We may retain your personal data, where such retention is necessary for compliance with a legal obligation.

8. Marketing

Saundersfoot Holiday Homes may send you information about products, services and promotions via email, telephone, SMS or postal mail if you have agreed to receive marketing. You can opt out at a later date, if you prefer us not to contact you. For more information on your data protection rights, see below.

9. Your data protection rights

Below is a summary of your legal rights that you have under data protection law. You are entitled to the following:

– You have the right to access your own personal data by way of subject access request. There is no fee for making a subject access request, but if you request is manifestly unfounded or excessive, we may charge a reasonable administrative fee.

– You have the right to request rectification of any personal data that you believe is inaccurate or incomplete.

– You have the right to request erasure of your personal data, under certain circumstances. Certain circumstances include: if the personal data is no longer necessary in relation to the purposes of which they were collected or otherwise processed; if you withdraw consent to consent-based processing; if you object to the processing under certain rules of applicable data protection law or if the data has been unlawfully processed. While you are requesting that your personal data is erased, corrected or contesting the lawfulness of our processing, you have the right to request that we restrict the processing of your personal data. Exclusions for right of erasure include where processing is necessary for: exercising the right of freedom of expression and information, or permitted by law for compliance with legal obligation or for the establishment, exercise of defence of legal claims.

– You have the right to object to our processing of your personal data where we are relying on legitimate interest (or those of a third party) to do so and you think your rights and interests outweigh our own and wish us to stop such data processing. You also have the right to object to our processing your personal data for direct marketing purposes.

– You have the right to request the transfer of the data that we have collected to you or a third party. If you make a request, we will in most cases aim to do this within one month.

– You have the right to withdraw consent at any time, where we are relying on consent as lawful grounds to process your data.

– You have the right to lodge a complaint with a Supervisory authority responsible for data protection, if you consider that our processing of your data infringes data protection laws. You can do this by contacting the Information Commissioner’s Office directly.

– You have the right to be notified of a data security breach concerning your personal data.

– With some exceptions, you have the right to not be subjected to automated decision-making.

10. Third-Party Websites

Our website may contain hyperlinks to, and details of, third party websites. If you follow a link to any of these third-party websites. please note that we are not in control of or responsible for the privacy policies and practices of third-party websites. For more information on their privacy policy, please visit their site.

11. Cookies

Our website uses cookies to improve the site and your browsing experience. For moreinformation on the cookies we use and the purposes for using them, please see our Cookie Policy.

12. Changes

We keep our Privacy Policy under regular review and place any updates on our webpage. This Privacy Policy was last updated on 30 th July 2021. We ask that you check this policy occasionally to ensure you are aware of the most recent version.

13. Contact Us

If you have any questions about your privacy with us or this Policy, you can contact us:

By email: jo@saundersfootholidayhome.com

If you wish to report a complaint or if you feel that we have not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s Office (ICO) directly.

Full contact details including a helpline can be found on the ICO’s website (www.ico.org.uk).

That website has further information on your rights and our obligations.

The ICO’s address is:

Information Commissioner’s Office

Wycliffe House

Wilmslow

Cheshire

SK9 5AF